Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A robust discovery stage defines the MVP scope, selects suitable architecture, and avoids features that sound impressive in theory but don't enhance actual usage.

After the basics are in place, attention turns to UI behavior, performance, and reliability across iPhone models and iOS versions. Uniform navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.